Competitive Audit: beer packaging designs

After looking over so many unique designs, I’ve decided to scrap the traditional six pack for something that reflects my brand. Here’s some of the competition:

I think I’m going to go for a radial form by using a hexagonal six-pack (from a template found in one of Hilary’s books). It will allude to the radial shape of a rose, and give the product a unique shape that will be immediately recognizable on a store shelf. It also incorporates die-cut windows so consumers can see the bottle labels inside.



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