Concept Narrative: Identity Design

For my final identity design materials, I chose the solid black logo and Trade Gothic, a clean sans-serif font with a wide variety of typefaces to choose from. My background went from cold granite to a warm, light wood planking. I feel like the wood texture warms up the heavy black ink, while the light oak-colored planks contrast better than a darker wood (i.e. cherry or mahogany). The wood also gives it a sense of masculinity that will translate well with my business’ clientele, since my targeted demographic are blue-collar/working class men, specifically in the New England area.

My business card and letterhead incorporate a bar of transparency oversetting the wood. This makes the black pop from the brown wood, and prevents the smaller type from getting lost in the grooves between the planks. My envelope mimics the letterhead with a horizontal band of vertical planking along the bottom. Though the bands of wood on the stationary are horizontal, I used vertical planks to simulate the verticality of the logo, business cards, and later the bottles and other branding materials I will create in project 3.

Again, this is my logo:

Here is my final business card:

My stationary:

Letterhead

Front of envelope

 

Back of envelope

And my signage (both keg and brewery gate):

 

Brewery gate

Brewery keg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: