So I’ve narrowed down name options to about seven that have not been taken already (I came up with about 20, but the rest are already in use). I’ve decided to use the name “Black Rose Brewery”. This can incorporate the theme I want with old/Celtic/stone design elements, while still giving me a lot of freedom to explore the radial design of roses. And even though a rose is typically a feminine object, the black counters its femininity, which keeps my main demographic (men) in mind.
Right now I’m in the process of finding fonts I like. So far I have about 8-9 typefaces in varying sizes, which I will narrow down for next time. I’m looking for a rough, somewhat blackletter style, but one that still allows creativity to move away from the classic type style.