Here’s my updated brochure as of the end of Monday, January 31. I’m still debating on the background, so I’ve printed versions with and without gradients behind.
Here is a close up of the mileage chart. I spent a good amount of time redesigning this today. I think this version is much more readable than the original:
We talked a lot about our projects today. I can’t wait to see everyone’s finished products! Here’s where I’ve gone with my design so far. (I’m probably going to change the background.)
I also emailed RRVT to see if they have any high resolution images I can use, in case I have room for photos (I was thinking of having a few shots to highlight the trails if possible). We’ll see what they have to offer.
After our first working class, here is my concept for my information design. I am designing a trail map of Raccoon River Valley Trail in central Iowa. The map will be a portable brochure (able to fit in a biker’s jersey or back pocket) that visitors can pick up at any of the trailhead locations.
Here is a rough sketch of the back of the map:
The opposite side will be a map, which I will re-design based on this one, provided by raccoonrivervalleytrail.org:
On Wednesday we did a class mind mapping exercise to generate ideas for our first assignment. Here are several parts of the maps I found helpful for my design. As of now, I think I’m going to make an informational design on trails and greenways in the city.
I chose a map that highlighted ATV/Jeep trails. The main attraction to this was the bold colors and relative readability of the map. The trails are highlighted in bright colors oversetting a normal road map. The different trails are divided by color and number into areas, with an easy-to-read key to the right of the map.
My first glance at this map was very quick, but in that time I had already understood the main points of it, which I think is important to good information design. Map readers want something they can look at quickly without having to analyze it, and I think this example does a great job at giving a lot of info with a short amount of time and effort.